Eleven named agents work your brief like a full team. One finds the insight, another stress-tests it. One sparks the idea, another challenges it, a third fact-checks it. Nothing reaches you unquestioned.
300+
Worlds in the Kosh
18
Innovation lenses
11
Minds, one spark
28
Years of marketing instinct
The relay
The arrows that run both ways are the difference. One agent hands work over, another sends it back to be sharpened. An AI chat answers once and stops.
You bring
Your brief
They read your world
Pathak
reads your documents
Shravan
finds the real tension
Parakh
stress-tests the insight
Shravan and Parakh go back and forth until the insight holds.
They find the spark
Talash
hunts precedent in the Kosh
Koshify
turns your inspiration into a world
Manan
picks the innovation lens
Drishti · the step that is yours
You confirm the read before a single idea exists.
jugnu shows you exactly how it understood your challenge, in its own words. Edit it, correct it, confirm it. Nothing is generated until you do.
They light the idea
Tej
sparks the idea
Kasauti
tests it against five bars
Rasa
gives it a voice
Satya
fact-checks every claim
Nirnay
says which one to build first
Tej and Kasauti go back and forth until the idea feels genuinely new.
You leave with
Three ideas, and the call on which to build
Why not just ask an AI chat?
Nobody says an AI chat cannot hand you a decent idea. The question is whether it is stitched to your consumer, your competition and your category's rules, and whether it survives the third question in the room.
Stress-tests your brief before ideating
Parakh rejects a generic insight and forces a deeper dig
Inspiration from a verified library
300+ real cross-industry best practices, fact-checked before entry
Fact-checks its own output
Satya verifies every claim against live search before you see it
You confirm the diagnosis before ideas
No idea is generated until you say the read is right
Tells you which idea to build first
Nirnay reads the finished set: build order, 90-day sequence, kill risks
New worlds on every re-run
Same brief, different industries and lenses each time
Knows legally restricted categories
Alcohol, pharma and finance rules built into the thinking
Answers anything, instantly
General questions, code, essays, trip plans
Built by a marketer with 28 years inside Colgate, Britannia, Mahindra, Castrol and J&J. jugnu does one job, to the bar a CMO would hold.
The eleven
Pathak
The Reader
Reads any documents you upload: brand guidelines, research reports, campaign decks. Extracts what matters before anyone else speaks.
Shravan
The Listener
Reads your brand website, your competitor, real consumer chatter on the web, and Pathak's notes, then finds the real tension hiding behind your brief.
Parakh
The Examiner
Stress-tests the insight before it goes further. Is it non-obvious, grounded, and true? If not, it sends it back to be dug deeper.
Talash
The Seeker
Dives into the Kosh and surfaces the most relevant brand stories from other worlds, exploring fresh worlds every run.
Koshify
The Curator
When you name a brand you admire, Koshify turns it into a world and translates its mechanism onto your challenge.
Manan
The Thinker
Picks the right innovation lens from 18 proven frameworks, matched to your exact challenge.
Tej
The Spark
With your confirmed brief in hand, Tej combines the inspiration and the lens into one original marketing platform per world.
Kasauti
The Touchstone
Rubs every fresh idea against five tests: is it original, true, meaningful, alive, and actually buildable? Anything that reads as the category's obvious answer gets sent back to be rethought, not just polished.
Rasa
The Voice
Rewrites every idea in jugnu's voice: warm, desi, direct. Adds the jugnu moment: the provocation.
Satya
The Fact-checker
Checks the ideas against the live web so the specifics hold up. No naming a brand for something it does not actually do.
Nirnay
The Decision
Reads the finished set like a senior partner: which idea to build first, the 90-day sequence, what would kill the bet. The call, not just the cards.
The innovation lenses
A lens is a thinking framework that changes the angle of attack. Jobs To Be Done asks what job your product is really hired for. Ritual Creation asks what daily behaviour you can anchor to. First Principles asks what would be true if you ignored every category convention. Manan picks the most powerful lens for each world, and every idea shows you which one was applied, and why.
SCAMPER
Osborn / Eberle
Blue Ocean
Kim & Mauborgne
Design Thinking
IDEO / Stanford
Lateral Thinking
de Bono
Six Thinking Hats
de Bono
First Principles
Aristotle / Musk
Jobs To Be Done
Christensen
Analogy Thinking
Synectics
Attribute Transfer
Cross-industry
Reversal
Munger / de Bono
10x Thinking
Google X
Diffusion of Innovation
Rogers
Value Proposition Canvas
Osterwalder
Empathy Mapping
Dave Gray
Status Borrowing
jugnu original
Scarcity Engineering
Cialdini
Ritual Creation
Behavioural
Community Ownership
Creator economy
SCAMPER
Osborn / Eberle
Blue Ocean
Kim & Mauborgne
Design Thinking
IDEO / Stanford
Lateral Thinking
de Bono
Six Thinking Hats
de Bono
First Principles
Aristotle / Musk
Jobs To Be Done
Christensen
Analogy Thinking
Synectics
Attribute Transfer
Cross-industry
Reversal
Munger / de Bono
10x Thinking
Google X
Diffusion of Innovation
Rogers
Value Proposition Canvas
Osterwalder
Empathy Mapping
Dave Gray
Status Borrowing
jugnu original
Scarcity Engineering
Cialdini
Ritual Creation
Behavioural
Community Ownership
Creator economy
Your first idea is free on every run