cross-industry inspiration for anyone building a brand
jugnu isn't a slot machine. Feed it thin, get thin back. Feed it real, get an idea worth fighting for.
Your ideas land here too. And if a run breaks, this is how we make it right.
Skip “FMCG.” Try “premium ghee for Tier-2 kitchens.”
Not who they are. What they actually do.Weak: “25-35, urban, working women”Sharp: “buys skincare on impulse, returns it within a week”
Don't tell us your goal. Tell us the tension.Weak: “Increase sales”Sharp: “Everyone loves us in the first purchase. Nobody comes back for the second.”
Name what failed, and why you think it failed.Weak: “Ran influencer campaign”Sharp: “Ran influencer campaign, got views, zero conversion. Felt like noise, not trust.”
Tell us why, not just who. “Zerodha, because they made a boring category feel honest.” jugnu will build one idea from it, and add it to the Kosh.
Optional, helps jugnu understand your world
jugnu will read it to understand your brand voice
Name up to four rivals and jugnu studies what each one really stands for before it writes a single idea, so your ideas take ground nobody else holds.
Adds useful contrast to the brief
The more real material, the sharper the read.
Brand guidelines or positioning docs · past campaign decks · consumer research or survey data · competitor decks
PDF · DOCX · PPTX · TXT
You've told us what. Tell us why it's stuck.
Give the challenge 2-3 sentences: what is stuck, and why you think it is stuck.
Say what you have already tried. It stops jugnu from suggesting it again.
Describe the person, not a demographic. Who exactly, in what situation?
Your three ideas arrive as a range: a quick spark, a sustained flame, and one brand shift.