Trust
Your brief is yours. Here's exactly how we treat it.
You bring jugnu your real challenge, sometimes your real documents. That takes trust. So here is our promise, in plain words.
Everything you upload is deleted in 7 days.
Your documents, the text we read from them, and your typed brief are held for 7 days. Only so your run completes smoothly and we can fix anything that goes wrong. On day 7, they are deleted. Gone from our storage, gone from our database.
Don't want to wait 7 days? Delete it yourself.
Your results screen has a Delete my brief now button. One tap, and your challenge, your documents, and everything you typed are gone from our servers the same minute. Our copy of your ideas goes with them. Yours stay, on your screen and in your inbox.
The only thing jugnu learns from is your feedback.
Your brief, your documents, and your ideas never train an AI model. Not ours, not anyone else's, and the models jugnu runs on do not train on what passes through them either. What does teach jugnu is what you tell us afterwards. Your ratings and your notes go to Anubhav, our feedback agent, who uses them to sharpen how jugnu works for the next person. So jugnu learns from what you thought of the work, never from the work you brought us.
Your run is a sealed room.
No other user's brief touches your output. No competitor learns from your challenge. And your brief never enters the Kosh, our inspiration library, which is built only from public brand stories and what contributors knowingly submit.
What we do keep, and why.
After 7 days we keep only the brand name, the industry and a one-line type of challenge, like "Grow repeat purchase for a premium skincare brand." That is our internal client list. We never name a brand publicly without asking. We also keep your market, your country and the run's numbers: when it ran, what it cost us, whether it was paid. Your ideas and their posters go on day 7, and your copy is in your inbox. Your ratings stay, so jugnu keeps learning. A written note stays only if you said we may quote it. Your email stays so you can sign in, but it is no longer tied to what you asked.
Nothing you write is published unless you say so.
After a run we may ask what you made of the ideas. Whatever you rate or write is ours to learn from and nobody else's, unless you tell us otherwise. If you do say yes, you choose whether it carries your name or none, and you write the credit line yourself, so you decide whether your company appears. Change your mind later and one line to feedback@jugnu.world takes it down, no reason needed.
Payments are handled by Razorpay.
We never see or store your card details. Razorpay does, and they are RBI-regulated.
A note from the founder
I spent 28 years on the client side, at Colgate, Britannia, Mahindra, Castrol and J&J, handing confidential plans to agencies and trusting them to protect what I shared. I built jugnu to the standard I demanded of them. If you ever have a doubt, write to me. A human answers.
Vikram Garga, Founder