Thirty minutes with Vikram · Free

Bring the brief.
Leave with the real problem.

Write down the problem you're stuck on. jugnu reads it before we meet. On the call I ask the questions most briefs skip. What is really stopping the brand? What has to be true for an idea to work? We argue with jugnu's read until it holds. Then it builds three ideas on the sharper version.

The brief said

“Not converting to repeat purchase.”

The real problem

“It's never the thing I reach for when I'm actually thirsty.”

A real jugnu read, on a sample Paper Boat brief.

You leave with

  • Your problem in one sentence you can defend.
  • The tension underneath it, argued out with me.
  • Three ideas built on it, and jugnu's call on where to start.
  • The Brief, rewritten as a document your team can work from.

Tap the mic beside any box to say it instead of typing.

The brief

You

Pick up to three times

Finding open times…

Nothing is booked until I confirm. One free session per person. Your brief stays yours, deleted after seven days like every jugnu brief.