All brand names are used for illustration only. jugnu is not associated with or endorsed by any of these brands.
Who jugnu is for
Whatever role you're playing, jugnu is there to help, so you never run out of ideas that flow from a sound strategy.
How it works
Drop your challenge. jugnu diagnoses it, searches the Kosh, picks a lens, and lights up three ideas from worlds your category never watches.
01
Tell jugnu your challenge
What you're solving for, in your own words.
02
Confirm the read
jugnu shows you the tension it found. You correct it before a single idea is sparked.
03
Get the sparks
Three ideas from worlds your category never watches, each through its own innovation lens.
Pricing
No subscription. Every run gives you one breakthrough idea free. Love it? Unlock all three, each from a different world, for ₹699 a run.
Diya
दिया
Strike a match. One idea, every time you come.
Mashal
मशाल
Light the torch. Three ideas, three different worlds.
₹699 holds till 1 October. After that the full set is ₹1,199.
Trust
You bring jugnu your real challenge. Four promises, in plain words.
Deleted in 7 days, or right now
Everything you share is erased on day 7. Or tap Delete my brief now, and it's gone the same minute.
Never trains AI
Nothing you share ever trains any AI model. Not ours, not anyone's.
A sealed room
No other brand's brief touches your output. No competitor learns from yours.
Payments stay with Razorpay
Your card details go to RBI-regulated Razorpay. We never see them.
For contributors
jugnu builds every idea from the Kosh, its treasury of real brand stories from every industry. The best ones come from people who saw something first hand and could not forget it.
You send the story
The brand, what they actually did, and the part that stuck with you. Five minutes, not a submission form with twenty fields.
A human checks it
Vikram reads every one and fact-checks it against real sources. Nothing goes live unverified, and you hear back either way.
Your name travels with it
Your card gets a public page with your name on it, every idea built from it credits you where the marketer can reach you, and you get a note each time it fires.
No account needed. Credit is yours to accept or decline.
jugnu is live. Your first idea is free on every run.
Built by Vikram Garga, 28 years of marketing across Colgate, Britannia, Mahindra, Castrol and J&J.
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