Diagnose · then illuminate

Your category can run
out of ideas. You won’t.
jugnu lights the next one.

jugnu finds the idea your category can't see, and makes it work for your brand. Toyota took inspiration from supermarkets. Netflix from gyms. Amul from newspapers.

All brand names are used for illustration only. jugnu is not associated with or endorsed by any of these brands.

Who jugnu is for

If you're building a brand, there's a marketer in you.

Whatever role you're playing, jugnu is there to help, so you never run out of ideas that flow from a sound strategy.


How it works

One brief in. Three sparks out.

Drop your challenge. jugnu diagnoses it, searches the Kosh, picks a lens, and lights up three ideas from worlds your category never watches.

01

Tell jugnu your challenge

What you're solving for, in your own words.

02

Confirm the read

jugnu shows you the tension it found. You correct it before a single idea is sparked.

03

Get the sparks

Three ideas from worlds your category never watches, each through its own innovation lens.


Pricing

One idea, free. Three, if you want the full picture.

No subscription. Every run gives you one breakthrough idea free. Love it? Unlock all three, each from a different world, for ₹699 a run.

Diya

दिया

Strike a match. One idea, every time you come.

Freeyour first spark, every run
  • 1 breakthrough idea per run
  • From an unexpected world
  • Yours to keep, no card needed
Start free
Most popular

Mashal

मशाल

Light the torch. Three ideas, three different worlds.

₹1,199₹699member price till 1 October
  • 3 breakthrough ideas, 3 worlds
  • jugnu's call on which to build first
  • One payment per run, no subscription
Get 3 ideas →

699 holds till 1 October. After that the full set is ₹1,199.


Trust

Your brief is yours. Here's how we protect it.

You bring jugnu your real challenge. Four promises, in plain words.

🗓️

Deleted in 7 days, or right now

Everything you share is erased on day 7. Or tap Delete my brief now, and it's gone the same minute.

🔒

Never trains AI

Nothing you share ever trains any AI model. Not ours, not anyone's.

🚪

A sealed room

No other brand's brief touches your output. No competitor learns from yours.

💳

Payments stay with Razorpay

Your card details go to RBI-regulated Razorpay. We never see them.

The full promise, and a note from the founder →


For contributors

Seen a brand move you still think about?

jugnu builds every idea from the Kosh, its treasury of real brand stories from every industry. The best ones come from people who saw something first hand and could not forget it.

You send the story

The brand, what they actually did, and the part that stuck with you. Five minutes, not a submission form with twenty fields.

A human checks it

Vikram reads every one and fact-checks it against real sources. Nothing goes live unverified, and you hear back either way.

Your name travels with it

Your card gets a public page with your name on it, every idea built from it credits you where the marketer can reach you, and you get a note each time it fires.

Add a story to the Kosh →

No account needed. Credit is yours to accept or decline.


Ready to make your own light?

jugnu is live. Your first idea is free on every run.

Built by Vikram Garga, 28 years of marketing across Colgate, Britannia, Mahindra, Castrol and J&J.

New here?

Get your code

It lands in your inbox in a minute. That is where your ideas go.

Already have your code? Light it up →

Not here to brief, here to contribute? Add a story to the Kosh →